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About Us

On the edge of the Peak District, in the heart of Staffordshire, in a Market town called Leek and as an extension of The Alphabet Store sisters Sarah & Jo decided they wanted to offer personalised gifts “Just for You”. The customer chooses a design from a range, choose a mug type from the offering, chooses a colour from the colour palette adds their personalisation and leaves the rest to Sarah & Jo.

A-Z is the ultimate gift store selling a wide range of letters and gifts for the home and garden depicting words and sayings.

Hi I’m Sarah and I decided to set up my own business in March 2011.

From a Retail background (Next Plc) and having worked in the Family Antiques Business I felt I was equipped for the new venture in my life. I had always wanted to have my own shop but wanted it to have an edge on the other gift shops out on the high street.

Having always found “words” emotive and “letter fonts” interesting I decided upon “The Alphabet Store”.

As customers journey through the shop they have been known to smile, laugh out loud and even cry. This has confirmed to me that I have hit on the right theme for my shop. The shop has many product ranges which includes Letters, Signs & Plaques, Clocks, Picture & Photo Frames, Cards & wrap, Wedding gifts, Home & Garden items, Stationary & office items, candles, bespoke items which include scrabble pictures, children’s personalised clocks, mirrors & picture frames, Personalised birth, wedding, family, engagement plaques. These reflect many styles from Retro, Vintage, Shabby Chic, Classic, Antiqued, Traditional to name but a few.

I hope that a customer’s journey through the web site will shed a similar experience for all visitors. The last twelve months have been hard work and great fun all rolled into one. The learning curve sharp with many peaks and troughs.

I’m now embedded in a new bigger shop on Stanley Street. Moving in in April 2014. Moving to a larger shop was a risk but a risk that has paid off. A stronger location within the town has seen an increase in traffic through the shop and ultimately increased sales.
In November 2013 I took The Alphabet Store to Chatsworth Christmas Market this event proved to be a great success and is now an annual event for the business. This year 2015 see’s the Chatsworth Christmas Market on for 18days in November the 13th – 29th. This will be hard work but great fun all rolled into one.

Through the shop I support local charities. In November I joined the other independent shops in Leek to raise money for our preferred charity. To date we have supported Jo’s Dreams and Staffordshire First Responders. The shop has also raised money for The Royal Manchester Childrens Hospital.

Leek is a great town with fabulous independent shops and well worth a visit. We are a dog friendly town and also have a great Totally Locally map to help guide visitors around the town.

Why not join “The Alphabet Store” on Facebook to learn more about the shop. I would love to welcome you to my shop and web site. So if you’re ever passing through “Leek” pop in and take the emotive journey through the “Alphabet Store”.

For those who don’t know Leek it is a small market town near to Stoke on Trent and on the edge of the Peak District in Staffordshire, Leek is a Totally Locally town which you can check out on